- Further development of the social media strategy and establishment of a consistent program for the Social media channels
- Expansion of the social media content calendar planning and development of exciting content with the aim of securing community growth
- Implementation of event-related social media campaigns
- Establishment and expansion of a loyal community in the target groups relevant for the corporate group and ensuring an audience targeting system
- Development and implementation of a social influencer strategy
- Performance analysis of the content in relation to Commitment, reach and length of stay
- Collection of insights from the community, demonstration of learnings and development opportunities in the area of social media
